Ten Principles

Do good and do well, inspired by nature.

Ten ecopsychological principles form a foundational component of our work. Through trainings, workshops and consultations, we educate and empower you to apply these principles to best serve your needs.  They are a template for realizing success while also a process for responding to change, uncertainty and adversity.

Environmental ecosystems prosper while facing similar needs and challenges to humans. Nature’s principles provide the very guidance and outcomes human ecosystems are needing: resilience, efficiency, sustainability and innovation. 

These tenets are found at the intersection of leadership, organizational culture, business, systems theory, individual psychology and ecology. They build upon ideas already promoted by such leaders as Margaret Wheatley, Fritjof Capra, Lori Pye, Janine Beynus, Fausto Tazzi, and Donella Meadows.

Each principle is beneficial in its own right. Collectively, they provide a holistic and comprehensive approach to thriving.

Adaptable to any goal and culture, these principles improve performance, productivity, problem solving and success. They also heighten leadership and engagement from all involved.

The ten principles form the unique and critically important model which you will apply to experience growth and development while benefiting the earth. In this way, you will do good and well, you will nurture customers and community, employees, economy and the environment.  


The Ten Principles:

  • Teamwork – Though competition is a reality, teamwork is invaluable for efficiently and effectively getting things done with minimal inputs while also limiting risk. By working together, you will produce improved, tangible outcomes and find an increased sense of purpose, value and enjoyment.   
  • Adaptation – Change is a foundational reality of life: adapt or die. The ability to adapt is invaluable for both survival and success.
  • Communication – Information is power. Harness the potential of communication by knowing what, how and when to share.
  • Creativity – Creativity must be embraced to innovate the best designs and solutions while preventing stagnation. Apply creativity for enhanced engagement and problem solving.
  • Diversity – Diversity is essential to the health and productivity of any environment. Harness the power of diversity to prevent group-think and stagnation while promoting new ideas, learning, quality and resilience.
  • Decentralization – Strong executive leadership from the top is invaluable. However, empowerment of the entire network from the bottom up is equally important. Learn how to lead in a way that fosters efficiency, expedience, responsibility and innovation by empowering all levels of your operation. Increase the engagement, autonomy and loyalty of all involved.
  • Both/And – Shifting your perspective away from either/or to “both and” has profound implications, increasing your capacity to deal with complexity, contradiction and nuance. Free yourself for new, successful ideas, actions and outcomes.
  • EdgesWhether a person or organization, everything has edges.  Knowing how to recognize and work with our limits is essential for continued growth.  This includes how we engage internally, interactions with the world around us and blindspots in our thinking and actions.
  • Patterns – Patterns naturally exist everywhere, including within individuals, relationships and cultures. Apply an understanding of patterns to encourage health and success while identifying unconscious dynamics that threaten stability and accomplishment.
  • Relationships – Relationships are central to all of life. Some are more potent than others; learn how to identify those with the most power. Use relationships to build upon your strengths and address your shortcomings. Improve your collective networks, collaborations and resilience while increasing engagement, satisfaction and loyalty.